As football fever took over NYC this summer, Touchland stepped onto the pitch to showcase its new Performance Body Spray at the Hypebeast Cup pop-up in SoHo. Hosted at 430 West Broadway in New York City, a community-centered screening went down on July 15, aligning perfectly with the highly anticipated semifinals of soccers biggest tournament.The evening served as a dedicated space for both sports and style-minded fans to connect over the game in an interactive, creatively charged environment. U...
What Went Down: Touchland Bridges Football & Fragrance Culture at Hypebeast Cup NYC
Hypebeast - 27 Jul 2026 13:41
As football fever took over NYC this summer, Touchland stepped onto the pitch to showcase its new Performance Body Spray at the Hypebeast Cup pop-up in SoHo. Hosted at 430 West Broadway in New York City, a community-centered screening went down on July 15, aligning perfectly with the highly anticipated semifinals of soccers biggest tournament.The evening served as a dedicated space for both sports and style-minded fans to connect over the game in an interactive, creatively charged environment. U...
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